In China, due to various systems, various economic forms, a variety of consumer groups at the same time co-exist, resulting in the Chinese market has become the world's packaging culture and packaging products hodgepodge. In the large-scale supermarkets, the packaging styles of various styles of dazzling, everything, and on behalf of the Chinese national design style of products is rare and generally lack of personality and human design, in short, the Chinese packaging design market in the overall irregular status.

Characteristics of Chinese Consuming Groups

The characteristics of Chinese people: Chinese consumers are very curious, easy to accept new things, the ability to learn is also very strong, but because of China's comprehensive open too fast, the pace of economic development can not keep up with the pace of development, by a variety of foreign cultures Strong invasion, resulting in the whole nation in the group unconscious state, in the national and international conflicts, the loss, so that national brands and national culture in a state of inhibition in the short term.

The gap between Chinese and European design

Differences in living environment: economic and cultural advantages to Europe in the world economy in the industrial chain in the high-end market, can continue to export high value-added design, R & D products to enter the third world countries to profit. China is located in the low-end market of the world economy industrial chain, which is located in the process of product processing and reproduction, resulting in the national enterprises in the doldrums, can not achieve the spread of national culture, but can not talk about the design of national character. Here we have to mention that China is now in the rapid development of private economy, such as China, Guangdong and Zhejiang, Jiangsu and other regions of private enterprises, although the starting point is low, but the rapid development, and leapfrog development to the world economy In line. The rise of these national enterprises, China's national industry to find a direction, so that the entire Chinese community to establish confidence, the establishment of the national brand loyalty.

Different design concepts: the EU economic integration, the large supermarkets in Europe, to see the products of various European countries, they are generally to comply with a number of international standards, while maintaining its own national style, we can according to the unique national The style clearly distinguishes between British, German and French products. Chinese counterparts are too much to abandon their national character, to the concept of overseas product imitation proud, the wrong interpretation of the concept of modern commodity packaging.

Intellectual property system: the world's developed countries such as Europe have a more mature intellectual property protection system, through legal means to maintain the designer's works are not infringed, from the policy to ensure the implementation of the design. While China's related systems and systems have not yet been fully established, in order to reduce costs, model and plagiarism into the mainstream.

Talent Structure: Professional design institutes, professional design organizations and professional design organizations are very active in foreign countries. In recent years, some loose organizations and universities such as design specialty, design association, design salon etc. have been emerging in China. And the use of a certain amount of time, in order to give full play to its role.

Design cycle: the Chinese market and overseas markets, different consumer cycles, the general design cycle of the European design is 5-6 months, while China is 1-2 years, the design itself must be negated, overturned and changed to be improved, so Cyclical length of the development of packaging design has played a major role in promoting.

Market segmentation: In Europe, personalized design becomes the mainstream, not only different brands need to be distinguished by design, even if the same brand of different types of products must also be designed to distinguish their different characteristics, designed to interpret the product subtle and unique characteristics One of the means. The situation in China is just the opposite, the Chinese product brand boundaries and product segmentation is not clear, even the design of different brand products tend to be similar.

Opportunities and Challenges of Chinese Packaging Design

China's huge consumer market and its cooperation with other countries in the economic, cultural, trade and other fields will bring the rapid maturity of China's consumer groups to bring the development of supporting the packaging industry, bringing intellectual property and other relevant laws and regulations to improve , Bringing the world worth learning from the valuable experience of China's packaging design market will also rapid development in this change. But it will also face challenges, the challenge comes from Europe, Japan, the United States and other outstanding foreign packaging design company's competitive pressure, because both the Chinese domestic design companies or foreign companies, its target groups are the same, that is, China's consumption Group services, and foreign-funded enterprises in the design history, design experience, design concepts are very mature, very willing to put the Chinese culture into their own design experience to better serve the Chinese consumer groups. So, China's national design industry in the face of this challenge in turn? This is all the industry and people concerned about this industry must seriously think about.